Social media platforms used, total and by gender, 2022

Social media platforms used, total and by gender, 2022

 MaleFemaleTotal
FACEBOOK58.9%64.8%62.1%
INSTAGRAM35.8%39.4%37.8%
LINKEDIN11.3%10.4%10.8%
MESSENGER46.6%51.3%49.2%
PINTEREST11.6%26.7%19.9%
SNAPCHAT20.0%23.7%22.0%
TWITTER12.9%9.7%11.2%
WHATSAPP78.4%82.2%80.5%
YOUTUBE71.2%71.9%71.6%
TIKTOK25.0%28.9%27.1%
SPOTIFY17.4%13.4%15.2%
OTHER5.2%6.0%5.6%
    
Source: CBS, Labour Force Survey 2022-23   

Definiton Social Media Platforms