Social Media Platform used (5 years and older) by age-groups, 2022

 06-1415-2425-3435-4445-5455-6465+
FACEBOOK25.5%86.9%90.9%82.7%75.5%68.5%50.6%
INSTAGRAM21.9%82.0%72.3%65.8%53.1%35.0%19.8%
LINKEDIN1.2%16.8%24.7%22.4%16.4%12.2%6.9%
MESSENGER15.8%80.4%78.7%71.7%64.1%54.9%36.4%
PINTEREST7.0%38.6%36.0%32.7%25.8%19.8%13.0%
SNAPCHAT27.8%70.8%47.6%43.4%23.3%12.5%4.1%
TWITTER5.2%34.4%22.1%20.1%13.4%7.8%4.6%
WHATSAPP52.0%96.2%96.8%88.1%83.3%84.0%70.2%
YOUTUBE76.2%95.1%90.0%81.9%76.1%73.1%55.5%
SPOTIFY9.7%45.7%30.6%27.8%19.4%10.4%5.6%
TIKTOK44.0%70.3%45.9%41.8%28.6%16.4%10.5%
OTHER3.9%7.5%10.3%9.4%6.3%5.6%4.0%
Source: CBS, Labour Forcey Survey 2023      
 

Definition Social Media Platforms