Capitilizing on cruise tourism
Cruise ships used to be considered as cruise liners that transport passengers from one destination/place to another. In this era they have repositioned themselves as floating vacation liners with all the elements and social amenities that cruise tourist requires. According to the Cruise Lines International Association (CLIA) the demand for cruising has increased with 68 percent in the last 10 years1. Cruise ship passengers are considered same-day visitors. Same-day visitors (also called “excursionists”) are persons who do not reside in the destination of arrival and stay for just a day without spending the night in a collective or private accommodation within the destination visited2. This category includes cruise passengers who arrive in a destination on a cruise ship and return to the ship as well as crew members.
Cruise tourism has been fluctuating the last few years but trending in a positive direction for Curaçao. In this article a closer look will be taken at this segment of the tourism industry, the positioning of the cruise tourism compared to other Caribbean islands will be explored, and the economic impact it has on the island. This will be analyzed through the Business Research & Economic Advisors (BREA) triennial study3 in conjunction with the Florida-Caribbean Cruise Association (FCCA), which included 35 participating destinations throughout the Caribbean, Mexico and Central and South America. For this article a look will be taken at the top 20 destinations.